In 2010, as an example of corporate social responsibility an action of seeding and planting trees named "Skābeklis" (Oxygen) was launched.
Its overall goal is to communicate to society that Latvia is one of the world’s greenest countries and that tree capture CO2 and produce oxygen while growing. The creative idea behind it and the action’s goal is to seed and later plant out as many trees as there are people in Latvia. It implies planting totally 2,231,503 spruces, pines, and oaks. This is an excellent example of the firm belief of its corporate sponsors, the LVM and SEB Bank, in true sense of the action and its importance for the community. After completing it Latvia will really be greener thanks to the devotion to this cause of thousands and thousands of people.